This pioneering initiative aims to revolutionize Nigeria’s entertainment industry by offering
world-class performance spaces and fostering a sustainable income stream for artists.
Abuja, Thursday, 15th August 2024 – Mefa Abuja Venue Ltd, a leading force in Africa’s
performance venue sector, proudly announces a strategic partnership with the National
Council for Arts and Culture (NCAC) to develop Nigeria’s first-ever comprehensive network of performance venues. This collaboration is set to transform the nation’s entertainment industry by introducing top-tier facilities and a structured environment for performers across multiple cities, including Abuja, Lagos, Port Harcourt, Kaduna, Enugu, and Ibadan.
Mefa stands out with its commitment to curating at least one concert every week throughout the year, starting from its launch. This ensures a continuous stream of live performances that will engage audiences and provide artists with consistent opportunities to showcase their talents. Additionally, Mefa’s incubation program is dedicated to developing emerging artists, turning recording artists into skilled live performers. This initiative will equip artists across the nation to maximize the benefits of their live performance careers.
With Nigeria’s music market projected to grow from $4.40 million in 2022 to $8.03 million by
2027, Mefa’s initiative is poised to capitalize on this growth, fostering a vibrant performance
culture across the nation.
“Our partnership with the National Council for Arts and Culture marks a significant milestone in our mission to revolutionize Nigeria’s entertainment landscape. By establishing these venues and curating regular performances, we are not only creating a platform for artists to thrive but also contributing to the sustainable growth of the industry,” said Mr. Yinka Obebe, Co-founder of Mefa.
Mr. Obi Asika, Director General/CEO of the National Council for Arts and Culture, added, “Today is a historical day for the council as we sign this MOU to deliver 6 venues across Nigeria, kicking off with Abuja and Lagos, that will provide world class spaces that are multi-functional and that deliver live entertainment & sports and enable capacity building. We are delighted to partner with Mefa and look forward to bringing these facilities live to provide more opportunities for all Nigerians’.
About Mefa Abuja Venue Ltd
Mefa Abuja is the first of a planned series of state-of-the-art performance venues designed to transform Nigeria’s live entertainment landscape. As the inaugural venue, Mefa Abuja will set the standard for future developments, providing a premier space for artists to perform and audiences to enjoy world-class entertainment. Committed to fostering a rich culture of music & live entertainment, Mefa also ensures a consistent schedule of curated events. Through its artist incubation program, Mefa is dedicated to turning recording artists into seasoned live performers, thereby redefining the live performance landscape in Nigeria.
About National Council for Arts and Culture (NCAC)
The National Council for Arts and Culture is a premier institution in Nigeria, dedicated to
celebrating African culture, talent, and creativity. Through its initiatives, the NCAC plays a crucial role in advancing the country’s cultural heritage and providing platforms for emerging talents to showcase their work.