The Federal Ministry of Art, Culture, Tourism, and Creative Economy has officially endorsed Motherland 2025, a groundbreaking initiative by Discover Motherland Africa aimed at deepening Nigeria’s ties with the global Black and African diaspora.
At the endorsement event in Abuja, The Honourable Minister Hannatu Musa Musawa, Esq. reaffirmed Nigeria’s commitment to leveraging tourism, arts, and culture as catalysts for economic growth, in alignment with President Bola Ahmed Tinubu’s Renewed Hope Agenda. She emphasized that Motherland 2025 is not just a tourism event but a bridge reconnecting the diaspora to their roots, fostering investment, cultural exchange, and long-term engagement.
The CEO’s Vision: A Homecoming Beyond Tourism
Speaking at the event, Chidimma Nwankwo, Managing Director of Discover Motherland Africa, described Motherland 2025 as more than just an event—it is a movement for reconnection, investment, and cultural pride.
“Motherland is more than an event. It’s a homecoming. It’s a journey. It’s a commitment.”
She emphasized that Motherland 2025 will offer the diaspora an unparalleled experience of Nigeria—not as tourists, but as active participants in a shared future.
“This December, we invite the global diaspora to experience Nigeria like never before—not just as visitors, but as contributors to a redefined vision of tourism.”
She highlighted the initiative’s key components, which will span seven immersive days of cultural, business, and entertainment activities:
State Pavilions: Showcasing Nigeria’s diverse traditions, tourism assets, and local investments.
Technology and Innovation Hubs: Spotlighting Nigeria’s leadership in fintech, AI, and agriculture.
Entertainment and Healthcare Pavilions: Exploring the evolution of Nollywood, Afrobeats, and Nigeria’s growing wellness sector.
The Motherland Awards: Recognizing diaspora trailblazers in business, entertainment, philanthropy, and governance.
The Motherland Concert: A grand musical celebration featuring Africa’s biggest artists, symbolizing unity, joy, and pride.
Making Homecoming Seamless
Chidimma Nwankwo also addressed the common challenges faced by diaspora visitors, including issues with SIM cards, currency exchange, and transportation.
“With the support of key ministries and strategic partnerships, Motherland 2025 is working to remove these barriers, ensuring that from the moment you arrive, your experience is smooth, welcoming, and truly feels like home.”
Beyond cultural experiences, Motherland 2025 is focused on legacy-building, offering pathways for deeper engagement:
Citizenship by Investment (CIP) Program: Providing diaspora members a formal pathway to reclaim their Nigerian roots through investment.
Diaspora City: A hub for business, real estate, and long-term relocation opportunities.
“We want every attendee to leave with a question in their hearts: ‘What more can I do?’ When you truly experience Nigeria—its warmth, its energy, and its boundless potential—you begin to see ways to contribute.”
She further expressed gratitude to the Federal Ministry of Art, Culture, Tourism, and Creative Economy for their partnership, emphasizing that Motherland 2025 aligns perfectly with the Ministry’s mission to showcase Nigeria’s beauty, creativity, and economic potential on the global stage.
The Ministry’s Vision: Strengthening Diaspora Engagement Through Tourism
The Honourable Minister Hannatu Musa Musawa reiterated that Motherland 2025 is a testament to Nigeria’s dedication to tourism-driven economic development. The initiative aligns with the government’s broader efforts, including:
Diaspora Investment and Policy Reform: Facilitating easier access for diaspora investors in key sectors.
Tourism Infrastructure Development: Expanding Nigeria’s tourism offerings to attract both leisure and business travelers.
Cultural Exchange Programs: Strengthening partnerships between Nigeria and African-descendant communities worldwide.
“Motherland 2025 is not just an event—it is a movement. It represents a call to action for our brothers and sisters in the diaspora to reconnect, invest, and become active participants in shaping Nigeria’s future.”
A Call to Action: Nigeria Awaits
To further engage the global diaspora, the organizers have launched the ‘See Motherland Through Your Eyes’ Photo & Video Competition, encouraging participants to capture and share the vibrancy, beauty, and untold stories of Nigeria.
As anticipation builds for December 2025, the Honourable Minister extended a heartfelt invitation:
“Nigeria is calling you home. This is your time to rediscover your roots, embrace new opportunities, and be part of a future where Africa leads on the global stage. Home is calling—answer it.”
